About Our Team
We're parents and professionals committed to making a product
that helps school communities thrive.
But while we're experts in our fields, we believe a community-minded tool
greatly benefits if real community-minded people are behind it.
We've all spent years building community in our neighborhoods and
our hometown of San Francisco -- supporting schools and non-profit organizations, particularly in education.
Deena Minwalla, Product
Deena has over 17 years of experience specializing in interactive educational products for preK-12 grades. She has worked at a variety of edtech companies, including Leapfrog, Pearson, Education.com and AltSchool. She was Program Director of co.lab, an edtech accelerator that worked with startups leveraging the power of playful learning to build transformative technologies for preK-12 students and teachers.
Deena donates her time and talent as the Communications Chair of New School of San Francisco, a Parent Leader of Innovate Public Schools, a local chapter board member of First Books, and an advisor to Ludibuk, a digital literacy product.
Jonathan Wilson, Engineering
Jonathan built his first computer at age 11 and never looked back. For 30 years, he's been designing, coding, and managing software development. Jonathan has developed systems -- ranging from industrial control, scientific publishing, and telecoms to social media and games. Serving as a founding member and manager of multiple engineering teams, he has worked for many companies that you've probably never heard of but were part of - or acquired by - some you might: Crossaig (Thompson Reuters), Ceon (Convergys), Iperia (Genband).
For seven years, Jonathan has donated his expertise to San Francisco's Sunnyside Elementary as Chair of the Tech Committee, introducing Hour-of-Code and running their annual talent show of 100 young performers. He's also a mentor with West, an organization that helps women enter and flourish in technical roles.
Michelle Magat Williams, Marketing
Michelle has over 18 years of experience in marketing and communications. She has worked with two of the leading global communications agencies - Weber Shandwick and Edelman. Michelle co-founded Current, a consumer lifestyle marketing firm with five locations nationwide, and ran her own consulting business for three years. She has counseled brand teams at dozens of companies, including The Clorox Company, Burt's Bees, Samsung, Kraft, and Nestle.
For 10 years, Michelle has volunteered for La Cocina, a business incubator for minority and immigrant women food entrepreneurs, and serves as an advisor. She's a room parent at San Francisco Schoolhouse, and serves on their Student Experience Committee, a partnership between teachers and parents to shape student learning. She also donates time to New School of San Francisco and SFMOMA where she is a museum guide for schools.
Christina Canaveral, Advisor
Christina has over 16 years of experience in family engagement, youth development and education policy work both in the U.S. and abroad. She is Directory of Community at the New School of San Francisco where she leads work on family and staff recruitment/retention, positive school culture and climate, and community partnerships. Christina has worked with long-standing organizations in San Francisco, including Bernal Heights Neighborhood Center and Coleman Advocates for Children and Youth where she was Director of Parent Organizing and Education Policy. She received a B.A. from UC Santa Cruz and an M.A. from Pontificial Javeriana University in Bogota, Colombia.